Chanel S.A. is a French company and was found in 1909 by Gabrielle Chanel. In her youth, Gabrielle Chanel gained the nickname Coco from her time as a singer. She open her first store in Paris selling women hats. Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewellery (gemstone and bijouterie) of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion. Chanel consider one of the biggest brand in fashion.