Polaroid presents The Fish Bowl, a short film inspired by the story of Edwin Herbert Land, the man who changed the way we see the world.
Nacho Gayan, one of advertising’s go-to directors, perfectly interpreted, through images, music and basically no dialogue, the adventure that led young Edwin Land to invent the polarizing filter, which today allows us to enjoy an instant visual experience and see the world around us with glare-free clarity.
This inspiring movie, set in the early 1930s, starts with Edwin Land, a physics student at one the most prestigious US colleges, intently watching the sunlight filtering through the window and striking a surface. Edwin is a young man with a restless mind who believes he doesn’t need an academic education to follow through on his idea. He quits college to devote himself full time to his experiments, which he secretly carries out in a lab at Columbia University.
After several attempts and sleepless nights, Edwin’s dream finally comes true: he fine tunes his invention, the polarizing filter. Thanks to its unique property of eliminating glare, it allows a bowl of water to appear transparent when the sunlight hits it, making a goldfish miraculously reappear.
The movie then sweeps through the main decades of the eighty years following this invention, showing how Polaroid has become one of the most popular and trusted eyewear brands, globally appreciated by millions of people worldwide.
This year (2017), Polaroid celebrates its 80th anniversary (1937-2017) as a pioneer in polarized lens technology, and a worldwide leader in eye-care and optics.
Polaroid brings together talented people of different ages, offering them a unique instant experience by reinterpreting the past 80 years of Polaroid’s history with a contemporary twist, turning the past into the latest fashion trends.