The sunglasses and optical frames rework the brand’s own style tenets with an unconventional spirit and urban appeal, returning to the identifying themes of Diesel’s global DNA: denim, military and a gutsy spirit. Eye-catching graphic motifs, innovative production, technical experimentation and the introduction of new forms and colours identify the eyewear collection, which always features a truly authentic, personal and distinctive look.
Daring, curious, self assured and anti-comformist: these are the characteristics of Diesel fans. They express their mood and feeling through colours and style, prompted by a desire to experiment, with a unique approach to life.
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