The Diesel is an Italian fashion company is based in the city Molvena Italy. Specializes in clothing and footwear and is mainly aimed at young ages. Founded in 1978 by Renzo Rosso, who heads the company until today. In 1991 the company made its first international exposure and acquired in 1996 its first store in New York. Today it operates in more than 80 countries with approximately 5,000 outlets, of which 300 own property. Plans Diesel has considered quite innovative and classified in "sports" clothing, but not missing and casual designs. In recent years the company has advanced and production of underwear, swimwear, sunglasses, belts and other accessories.