Hugo Boss AG is a German luxury fashion and style house based in Metzingen, Germany. It is named after its founder Hugo Boss.
In 1924, Hugo Boss started a clothing company in Metzingen, a small town south of Stuttgart, where it is still based. Due to the economic climate of
Germany at the time, Boss was forced into bankruptcy. In 1931, he reached an agreement with his creditors, leaving him with six sewing machines to start again.