MARKUS LUPFER

Applying rose-tinted optimism and charm to everyday basics, Markus Lupfer’s eponymous brand has garnered a cult following for nearly 20 years. With his final year collection at London’s University of Westminster snapped up on the spot, Lupfer went on to win the British Fashion Council New Generation Award in 2001 and the brand’s London Fashion Week presentation is much-anticipated season after season. Offering quirky knitwear adorned with sequin motifs and slogans alongside a collection of tailored separates, print T-shirts and sweet party dresses, Markus Lupfer also tailors to a menswear market, with casual sweatshirts and shorts given the all-over print treatment.