SISLEY

Thus begins the history of the Sisley brand which was to introduce, year after year, a revolutionary dress style compared to current standards, perfectly in tune with cutting-edge trends.

The meeting with Benetton took place in 1974, when the Group, realising its potential, acquired the exclusive rights for it. However it was only in 1985 that Sisley gained its own individual personality. Self-reliant commercial and creative staff were hired and a new image for the retail outlets, product and advertising was created. 1996 marked another important stage in the history of Sisley: the logo was changed and the gold and garnet red shield, which had brought fame to the brand worldwide, was replaced by a more chic and sophisticated logo with white writing on a black background.